I love music videos. I remember rushing home from school to catch my favorite bands. And this musical medium has reached generations and continent, and it is also the most efficient and cheap way of marketing music. Music videos came back to the 70s. It was when ABBA and other pop acts started making video stories of their songs. Then MTV launched in the early 80s. The World Wide Web created YouTube. So now everyone can enjoy watching music videos anytime, anywhere. There is also a new trend called lyric videos. They are there to showcase the music without the expensive video production. It is common for bands to search the best lyric video prices around, to create their YouTube band music post.
Creating these music videos follow codes and conventions. These patterns define them. The structure also helps highlight certain things that the director wants to happen.
When thinking of style, we refer to the characteristics of the music videos. There are those that are either saturated or monochrome, and these styles aim to create an emotional appeal. Monochrome or black and white videos could evoke a ‘classic’ feel, they could also mean sadness. And full videos could mean heightened emotions. Thus, there are those using fast camera shifting, and this technique aims to express movement. There are also those that have plots or narrative. And further down the line, there’s the abstract video style.
Other Technical Codes
Other things to look for are the lighting, costume, and location. Using studio shots as opposed to a site is easy for the artists. Makeup and lens focus are also factors to notice. We use the term codes, style, and conventions because they mean the same thing.
Every director has a specific style, and this director can use various codes to express the music. Also, a good director can make the cheapest music video look fabulous.